Have your open rates suddenly plunged to single digits with no warning or reason? Don’t freak out! Your subscribers still love you. They simply didn’t have a chance to open your newsletter. Why?
In 99% of these situations, your dropping open rate is a outcome of your newsletter mistakenly winding up in that nasty place we call the junk folder.
We know your newsletter is not junk. But sadly, it was pined by a spam filter. This is an annoying experience due to the fact that there is not always a clear reason why the filter put your newsletter into the wrong folder.
Your customers want to read your newsletter, but they need to get it first. In this article, we will discuss a few of the most effective ways to prevent spam filters when sending out your emails.
First off, what is a spam filter and how does it work?
Believe it or not, spam filters are your friend. Unwanted emails, commonly referred to as spam, are a big problem. There more than 200 billion emails sent on a daily basis and 59% of these are spam!
You don’t want all those awful emails competing with your valuable newsletter in your subscriber’s inbox. That said, spam filters are not perfect and oftentimes flag good emails.
A spam filter is basically a program that utilizes various standards to determine if an email is spam. Several of these protocols concentrate on different aspects of the email such as:
- The Header of your Email
- Text Filters
- Blacklisted Databases
- User Approval
These are just a few of the means that spam filters evaluate your emails The crucial thing for you is to do everything in your power to stay clear of these junk filters and end up where you fit– your reader’s inbox.
Here are 4 things you can start off doing right now that will help you stay away from that annoying spam folder.
How to avoid spam filters when sending out emails.
1. Send newsletters from your very own domain
It’s perfectly fine to send out emails to your buddy or workmate from domains such as @ymail. com, @mail. com, @outlook. com, etc. Having said that, when it involves bulk email delivery, it is not a great idea.
You should always send newsletters directly from your very own domain
Why? Because MailerLite works closely with mailbox providers, such as Gmail and Yahoo Mail, to whitelist your domain or IP address. If you deliver bulk email coming from other domains, you are running the risk of delivering your newsletters directly to the junk pile.
You should furthermore avoid making frequent changes to your “From” field names, and don’t use unusual names like “firstname.lastname@example.org”. Use clear and trustworthy names such as “newsletter @”, “help @”, contact @”, or “admin @”.
The best method is to personalize your address using a genuine name, e.g. email@example.com. Read more about personalizing newsletters.
2. Authenticate your domain.
Alright, you followed step one and added a personal email address like firstname.lastname@example.org to the sender field. That is a great start. But just before you push send, there is a extra step to optimize your domain. It’s knowned as domain verification.
Domain authentication is a method to legitimize your bulk sending domain with the servers of your email sender (like aweber, zoho, etc.) so they can send emails on your behalf. This allows spam filters tolerate your bulk email verifier mailing and validates your domain.
3. Check your newsletter content
As we mentioned earlier, spam filters are constantly checking your content. They do not have the human capacity to evaluate words in context, so they essentially flag any words or words associated with spam. If they identify a spammy word, they are nastier than Chuck Norris.
Even though there are no miracle keywords to improve deliverability, you can limit the use of unsafe words to minimize the chance of landing in the spam folder. Here are some useful suggestions to check your email for spam content:
- Don’t write text in different colors.
- Don’t use CAPS
- Don’t abuse !!!! points
4. Never use purchased databases!
It is not just you. Everyone is incited to grow their database by 100,000 potential clients by simply buying a list. If you are still considering this strategy, stop!
Purchased lists are like ticking time bombs. One way or another they will destroy your reputation. Loaded with non-existing email addresses and spam traps, they rapidly inform mailbox companies that you like to break the rules by delivering unwanted emails.
Your messages will wind up in spam folders. Even worse, you may be viewed as a spammer.
To send an email using MailerLite, the recipient must be someone who has specifically asked to receive your emails by opting in or signing up in some way. If you are an online business, it can also be someone who has bought a product or service from you in the past 18 months.